Adrenalina, a Miami-based entertainment and apparel company, has signed a lease to open a store at Xanadu in East Rutherford. The stores sell extreme sports equipment such as wakeboards, skateboards and wet suits, as well as bathing suits, board shorts, T-shirts and sunglasses.The idea behind it is that people will see the wave pool and want to go surfing but, oh no, they don't have their swim stuff! Well I guess they need to buy some. Genius.
How does it work?
The Flowrider, a water ride found at outdoor amusement parks, shoots jets of water up an inclined slope. The rushing water creates the effect of surfing the top of a wave. Customers pay $20 for a 30-minute session in the Flowrider.Snowboard in the morning at the snow dome, surf in the afternoon. I don't surf or snowboard but might just learn how. Totally rad dude! Hang Ten! Surfs Up! [insert other surfing terms here].
4 comments:
COWABUNGA DUDE
you forgot totally tubular
This is all very sad to me,so much money being wasted on a retail schematic that is outdated and no longer works.This is all bells and whistles on a tombstone.I feel bad for the architects and developers.The only way to save this massive project is to build an old style city wrapped around the stadiums and mall.And when I say old style,I mean hundreds of buildable lots with private developers with their own unique ideas.These mega projects with one vision,by committee,are bad economics.
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